Wowsers Web Design manages the website and social media for the Tombstone Chamber of Commerce. This post was originally posted on May 27, 2015 on the Tombstone Chamber of Commerce website. It is a good reminder.
WHEN DID FACEBOOK BECOME A PUBLIC GROUND TO AIR DIRTY LAUNDRY?
When most of us were growing up our parents taught us that you simply do not air your dirty laundry in public.
Why is it that some people seem to think that it is an acceptable practice to do so on social media platforms such as Facebook and Twitter? Do they realize that this behavior can and does their personal and business reputation? Not to mention, mom just would not approve!
For business, social media is primarily a branding monitoring solution. It is a way to positively connect with current and potential customers. It offers businesses and entrepreneurs a way to market products via a kind of person to person popularity ranking system. For individuals, social media is a cost free way to connect with friends, family and co-workers to share personal information. For employers, it is fast becoming a way to monitor a potential employee before they have even interviewed them.
What you say on the Internet is public domain and can be viewed by anyone and is not an invasion of privacy. People seem to believe that things you write on Facebook cannot be seem by anyone who is not your friend. That is not entirely true, although Facebook has some security measures it in no way offers complete privacy. What you post on a friend’s wall it can be viewed by others who are not on your friend list simply because they are on the list of your friend.
This scenario happens regularly – a friend is mad at his or her spouse or relative and blast an angry post on their wall or an angry teenager has an all out drama session on the wall of a friend. Or a business owner is angry at another business owner and blasts an angry, less than professional; post out on their Facebook Fan Page. It may very well be that you have taken the post off, made up and became friends again, but the social media damage to your reputation has already been done.
Friends and family will see you (or your business) as dramatic and lose trust in fear of having drama done to them. Let’s face it, no one wants to be publicly humiliated and should not be subjected to that.
Drama in any social media public forum is never a good idea because it is you or your businesses online personal voice. It is you or your businesses online image and a reflection of the real you. If you or your business is constantly airing dirty laundry and fighting with friends, family, community members, other businesses, leaving distasteful remarks on the wall of others and are somewhat negative, how do you think others see you? It is not rocket science, it is common sense.
Be smart, do not use social media to air your dirty laundry, create drama or make distasteful comments. Think about it this way, you would not do that in real life so why would you do that on the Internet?
From a business perspective, social media is a powerful tool that can enhance the marketing effort of a business. Social media is your brand and voice on the internet. What does your voice say about your business?
As a footnote - Social Media is part of YOUR digital footprint. Your digital footprint can be used in employment decisions, legal battles, etc.