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Why Regular Web Maintenance Is Important


Building a site is just the beginning.
Keeping it updated, fresh, and working like it's supposed to is what ultimately allows you to do business on the web.

1. Fresh material added regularly to your site keeps visitors coming back to see what's new. Some sites are constantly updated by the natural activity of their business, such as news, real estate, classified ads or online catalogs. However every site should routinely feature creative new content, text, graphics or images, to build the traffic of repeat visitors. Some sites add such features as scrolling news headlines, current time/temperature, discussion boards, or ad-your-own-link pages to stimulate a growing viewership. By all means, don't limit your web to a static, stale presentation. Spending the time and resources to maintain freshness, usefulness and relevancy will reap a tremendous dividend.

2. Websites must continually evolve and be refined to meet the increasing demands of your audience or client base, as well as reflect the progressing technologies and new browser versions. As time goes by, you may see the usefulness of adding a search tool, automated forms, a mailing list database or other interactive functions. You may discover better ways to organize your information or improve the usability of your site. You may also come up with more features to add which do nothing more than help provide some benefit to your visitors, which is a sure-fire way to build a rapport with future clients or customers.

3. The success of your website is largely dependent on whether people can find your site using a search engine. Google doesn’t use the meta keywords tag, but it does use keywords to help identify a web site’s relevance to a user’s search. For example if your business is a dealing in Gift Baskets in Tucson Arizona. Most individuals would search for that product using the phrase "gift baskets Tucson." That would be a phrase that we would have as one of the website keywords, and as part of the content.

The search engine looks for keywords in the page content, the URL, the title tag, and incoming links as it ranks your web site against those of competitors. How often and where you use keywords and the quality of the keywords is critical. The best quality keywords are those that are most commonly used by Internet users searching for your products or services.

For visitors to your website and search engine spiders that will crawl through your site - CONTENT IS IMPORTANT. That's why content should never be an afterthought - just something to fill in the white space between images and flashy multimedia presentations. Our tips for writing good content will help you create content that attracts visitors and turns them into customers.

4. There should always be a constant technical supervision of your site to keep it running smoothly. Just like in all other aspects of life's journey, the cyber-highway also has it's pot-holes and road hazards. You want to make sure your host server is always doing what it's supposed to, that your files and file directory structures remain intact, and that all your links are still functional. You should also review a regular report of site statistics, to see how much traffic you are getting, where it's coming from, in order to evaluate the overall effectiveness of your web. Anyone who relies on their site for business purposes should have it monitored daily.

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