Using Your Facebook Business Page
1. Like other Pages and increase your business reach
By liking a Facebook Page we get the Page’s posts in our newsfeed. If it’s an interesting post we can engage with it by liking it, by leaving a comment or by sharing it on our business page. Our engagement shows up in other people’s newsfeeds, including that of the Page.
So, let’s say your Business Page were to like Wowsers Web Design’s Business Facebook Page. Whenever we publish a new post, the post receives views from our followers. If your Page were to interact with one of our posts, our followers will see your action.
So, by liking other Pages and being a part of the discussions in the comments, other users will see your comments (which will give you a higher reach) and some of the users might find your comment so interesting that they will click on your link, visit your Facebook Page and if they like what they see… well, now they might like your Page.
2. Expand your community by interacting with other Pages
By liking other Pages you see not only what the businesses are focusing on and what they are posting, but you will also get the ability to interact with the Page, and their audience, as your Page. But it’s not only the Page’s audience that’s of interest for you.
Once you like a Page, you can also interact with it. Drop a note, mention the Page in a post, and get to know the people behind the Page. Example: Let’s say that I have a Facebook Page for my new business. I’m about to have a big grand opening party but I’m not really sure if anybody will come. One of the things that I can do is to use Graph Search to find some other local businesses, like these Pages, and build a relationship with the people behind the Page. When the relationship is solid, I could ask them if they could promote my party on their Facebook Page.
By interacting with Pages on a regular basis you will expand your community, attract new followers and potentially find new opportunities for business partnership.
3. Get inspired by other Page’s posts
Your news feed lets the other business know what you are doing and this also gives the opportunity to have your posts shared.
We love browsing through the posts of other Business Pages that have like Wowsers Web Design. We find awesome news, insightful information and funny images, we also find posts that went viral and posts that fell flat and didn’t receive any attention. The lesson here is to learn from each other. What’s working? What’s not? It is a great way for all of us to promote what we are doing.
Like other Pages as your Facebook Page – The Right Way – the Facebook posting area has a little flag in the lower right hand corner if you are making a comment and in the little flag is in the upper right hand corner if it is a new post. If you click that you can change your post to post as your business page.
The benefits of Using Your Facebook Business Page is important to your businesses overall social media success!