Big changes to Google’s search algorithms have arrived: beginning April 21, 2015 the company will increase the ranking of sites that are mobile friendly and surface app results much higher.
The company says that the change will have a “significant impact” on all mobile searches in all languages worldwide, but as a result Google says that users will find higher quality results.
Along with this change, Google will start to use more information from indexed apps as a factor when ranking search results for users that are signed-in and have the app installed.
These changes are great news for mobile users as it should help motivate those sites that still don’t have a mobile site to actually build one. Google started highlighting mobile-friendly sites in results last year.
Site owners who want to test their site’s mobile compatibility can use Google’s tools to quickly evaluate the status of a page.
Finding more mobile-friendly search results [Google Webmaster Blog]
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